Effective Social Media Marketing
Social Media platforms have various uses ranging from building your
online and mobile presence, communicating with customers, or even
encouraging people to take an action.
One of the very first platforms to come in mind ,when using the words
“social media”, most likely will be Facebook. With billions of people being
physically impossible to reach, Facebook, global media power, can help
reach a much broader audience, while it has 1.15 billion mobile daily
active users (Mobile DAU). Having extensive capabilities for the page
owner, they can track page likes, it’s outreach, engagement, and overview
of their page and similar pages alike.
Some businesses might look for alternatives or even additional social
media platforms to use, making YouTube, Pinterest, and Instagram the next
big malleable markets. With Pinterest Analytics, you can see what Pins
people like, what they save from your website and learn more about what
your customers really want. Instagram currently races to become one of the
most viable marketing tool for any one person or business.
Business profiles are a free feature for accounts wanting to be recognized
as a business on Instagram. With a business profile, businesses can
choose how they want their customers to get in touch with them: call, text or
email with a tap of the contact button as well as get directions. Insights on
Instagram give businesses actionable information about who their
followers are and which posts resonate better than others—all from within
the mobile app.
By learning more about the behavior and demographics of your audience,
you can create more relevant and timely content. The ability to promote lets
you turn well-performing posts into ads right within the app—helping you
connect with even more customers. Lastly, there is important business
etiquette for social media, that needs to be strictly enforced in order for
proper success.
Your social media channels should distribute valuable, shareable
information, collected from a variety of sources, and sent at optimal times.
You should always be mindful of what kind of content is most engaging for
your social media audience, and what kind of content should not be
Social Media Automation became a trendy and normal way to spam out
mass messaging and “interaction” with customers, but you should avoid it
in direct interactions with your audience. This means cutting back on
automated Twitter DMs, private Facebook messages, or Instagram
comments. Instead of attracting new customers, most of these messages
can have the opposite effect and cost you newly gained followers.
Communication on social networks is designed to be a two-way channel
where you can get real-time responses to your messaging, and social
media is most effective when used that way. Playing nice with competing
brands on social media goes a long way: not only can it help establish a
professional working relationship with others in your field, but it also
improves your online reputation in the eyes of your own followers, as well
as your competitors’ social media audience. You can help increase the
shareability of your content by sticking to the word count, adding images
and videos, and using appropriate hashtags and geo-tags.
It’s considered best practice to use your hashtags sparingly and pick them
carefully. Your hashtags should help you join a larger discussion or target
a specific audience, without forcing your audience to reconsider their
decision to follow you.
Keeping your personal account separate doesn’t just mean the obvious
insurance against accidentally posting to your work account instead of your
personal one. It also means keeping the tone of your messaging on-brand
when posting to social media channels, and making sure all your
messaging contributes to the mission you have set for that particular
profile.Aside from serving different audiences, your personal account and
your business account serve different purposes. This often assumes taking
a neutral stance on controversial issues (unless they are a relevant
discussion in your industry); avoiding mitigation of personal conflicts on
business accounts; and, of course, keeping it cordial with social media
accounts of other businesses.
The best kind of conversation is equal parts give-and-take. In social media
terms, this means keeping your social channels active without spamming
your followers’ feeds. With the widespread use of fake accounts and
follower bots, the number of followers should no longer be your primary
Key Performance Indicator when it comes to measuring social media
success. Avoid indiscriminately following thousands of users in hopes of
increasing your follower count—this will ruin your own social feeds with an
oversaturation of posts. Plus, frantic following can come off as spammy,
and detract from the value of your follow.
Last but not least, an important practice in your social media etiquette is
acknowledging that your content may not work for everyone. Unfollows
happen, and while you can take preventative measures to avoid a mass
exodus of followers, you can’t convince all users to stay.
If you need help with your social media marketing strategy, you can call us
678-674-7829 for a consultation. Check out our website at Erin Haight